Many small business owners are trapped by industry pricing and market misconceptions, when they could be compensated for the true value of the product or servic

The practical guide to using pricing and profitability management to build a better business A comprehensive reference for any business professional looking to

AM I PRICING RIGHT? Every business owner is haunted by this fundamental question. Expert pricing strategist Mark Stiving draws upon more than 15 years of experi

Pricing is one of the largest levers companies have for improving profits, yet B2B companies so often under-invest in pricing. This book provides simplified, pr

Get your hands on the pricing strategies big businesses already use. For many business owners, the process of determining how to price products or services is a