This book describes the reasoned action approach, an integrative framework for the prediction and change of human social behavior. It provides an up-to-date rev

Prediction and Change of Health Behavior honors the work of Martin Fishbein by illustrating the breadth and depth of the reasoned action approach. Focused on at

Social problems in many domains, including health, education, social relationships, and the workplace, have their origins in human behavior. The documented link

This book explains how actions and inactions arise and change in social contexts, including social media and face-to-face communication. Its multidisciplinary p