Preattentive Processing of Web Advertising

Preattentive Processing of Web Advertising
Author :
Publisher : Cambria Press
Total Pages : 230
Release :
ISBN-10 : 9781621968450
ISBN-13 : 1621968456
Rating : 4/5 (456 Downloads)

Book Synopsis Preattentive Processing of Web Advertising by : Chan Yun Yoo

Download or read book Preattentive Processing of Web Advertising written by Chan Yun Yoo and published by Cambria Press. This book was released on 2007 with total page 230 pages. Available in PDF, EPUB and Kindle. Book excerpt:


Preattentive Processing of Web Advertising Related Books

Preattentive Processing of Web Advertising
Language: en
Pages: 230
Authors: Chan Yun Yoo
Categories: Consumer behavior
Type: BOOK - Published: 2007 - Publisher: Cambria Press

GET EBOOK

Review of Marketing Research
Language: en
Pages: 214
Authors: Naresh K. Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2008-11-01 - Publisher: Emerald Group Publishing

GET EBOOK

Contains articles by marketing field's researchers and academicians. This book includes literature reviews, methodologies, empirical studies, trends, internatio
Review of Marketing Research
Language: en
Pages: 216
Authors: Naresh Malhotra
Categories: Business & Economics
Type: BOOK - Published: 2017-10-19 - Publisher: Routledge

GET EBOOK

First Published in 2017. Routledge is an imprint of Taylor & Francis, an Informa company.
Handbook of Research on Digital Media and Advertising: User Generated Content Consumption
Language: en
Pages: 770
Authors: Eastin, Matthew S.
Categories: Business & Economics
Type: BOOK - Published: 2010-07-31 - Publisher: IGI Global

GET EBOOK

"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within
Engaging Consumers through Branded Entertainment and Convergent Media
Language: en
Pages: 374
Authors: Parreno, Jose Marti
Categories: Business & Economics
Type: BOOK - Published: 2015-04-30 - Publisher: IGI Global

GET EBOOK

Branded entertainment is gaining popularity within marketing communications strategies. Blurring the lines between advertisements and editorial content, branded