Just imagine being able to persuade anyone to do almost anything you wanted them to do. Who would you persuade? What would you persuade them to do? In this book

Make other people say'Yes'! Yes to your requests. Yes to your ideas. Yes to your products. Yes toyour proposals. A Practical Guide toPersuasion uses psychology,

What is persuasion? How is it maintained? How is it practised and applied? Offering a unique blend of theory, research and application, this volume deftly answe

A manual for quickly learning some very powerful hypnotic language patters that you can use in practical, real world situations.

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a