Demonstrates how British political parties have begun to use comprehensive political marketing in order to gain electoral success. They conduct focus groups and

The Political Marketing Game identifies what works in political marketing, drawing on 100 interviews with practitioners. It also shows that authenticity, values

There is increasing awareness of growing similarities in political marketing practices around the world. Global political marketing is a comprehensive analysis

Political marketing has become a global phenomenon as parties try to copy the market-oriented approach employed by Tony Blair to win power for New Labour in 199

Substantially revised throughout, Political Marketing second edition continues to offer students the most comprehensive introduction to this rapidly growing fie