As part of an emerging literature on place branding, this book fills the important gap between practice-oriented literature—which lacks in-depth and critical

This edited volume details public branding and marketing from a global, comparative perspective. Place branding and marketing practices are now prominent in cit

Place branding is often a response to inter-place competition and discussed as if it operated in a vacuum, ignoring the needs of local communities. It has devel

As Place Branding has become a widely established but contested practice, there is a dire need to rethink its theoretical foundations and its contribution to de

The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented