The topic of place branding is moving from infancy to adolescence. Many cities, and nations have already established their place brand and this well documented

Place branding as a field of research is still in a state of infancy. This book seeks to address this, offering a theory of place branding based on the tourist

Usually, a country brand is not focused, resulting in unsuccessful place branding. It is possible to successfully raise your national identity to the level of a

Boost tourism, economic development, and community pride by understanding and mastering the art and science of place branding. "Baker's previous books were inst

This primer demystifies branding, demonstrates how to reveal a destination brand, and provides real world examples, as well as affordable, proven tools, templat