Download or read book Pfizer and the Challenges of the Global Pharmaceutical Industry written by Axel Jörn and published by Anchor Academic Publishing. This book was released on 2016-07 with total page 33 pages. Available in PDF, EPUB and Kindle. Book excerpt: This Case Study defines the global pharmaceutical industry and its „boundaries“, analyses the profitability/attractiveness of the global pharmaceutical industry by using M.E.Porters’ Five-Forces-Model and answers the questions what overall industry trends can be identified and how the profitability/attractiveness of the industry will change in the future. Furthermore, it explains and evaluates Pfizer’s new strategy and examines what Pfizer did in the recent years to maintain their profitability.