The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored f

This volume is a major contribution to the trans-national debate on public relations research and communication management. It presents dominant concepts and fi

The public relations industry is undergoing a revolution in using data to define promotional programs, to measure influence and to address the needs of clients

Culture, Race, and Class-Based Perspectives in Public Relations, edited by Damion Waymer, covers timely and understudied topics in the field of public relations

The practice and study of public relations has grown significantly within Europe over the past decade, yet as a discipline, it remains a relatively unexplored f