Quantitative marketing as a discipline started around the mid 60's and has been dominated by only a handful of individuals. Robert Blattberg is one of them and

"Destined to be the definitive guide to database marketing applications, analytical strategies and test design." - Brian Kurtz, Executive Vice President, Boardr

Database marketing is at the crossroads of technology, business strategy, and customer relationship management. Enabled by sophisticated information and communi

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