Passion's Fortune

Passion's Fortune
Author :
Publisher : OUP Oxford
Total Pages : 352
Release :
ISBN-10 : 9780191542251
ISBN-13 : 0191542253
Rating : 4/5 (253 Downloads)

Book Synopsis Passion's Fortune by : Joseph McAleer

Download or read book Passion's Fortune written by Joseph McAleer and published by OUP Oxford. This book was released on 1999-10-28 with total page 352 pages. Available in PDF, EPUB and Kindle. Book excerpt: This is the first history of Mills & Boon, the British publishing phenomenon which has become a household name, synonymous with romantic fiction. On the firm's 90th anniversary, Joseph McAleer has written the first history of Mills & Boon, drawing upon a long-lost archive of over 50,000 letters which reveal the intricate relationship between editorial policy, social attitudes, and sales. McAleer examines the dictates of the Mills & Boon formula and demonstrates how novels were 'Managed' by the firm to ensure maximum sales and to nurture a cadre of loyal readers in Britain and throughout the Commonwealth. The result is a cultural phenomenon whose 'product' reflected the attitudes and morals of the age while offering women an addictive escape from everyday life. It's a fascinating read for anyone who's ever wondered about writing a Mills & Boon, or wants to understand the story behind one of the most successful British firms of the twentieth century.


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