Why have so many established political parties across Latin America collapsed in recent years? Party Brands in Crisis offers an explanation that highlights the

Party Brands in Crisis offers a new way of thinking about how the behavior of political parties affects voters' attachments.

Private companies that respond poorly to a crisis may go bankrupt, wiping out investments and jobs. Charities that respond poorly to a crisis may lose donations

Even in Latin America's most socially and economically stable countries, new parties emerge constantly, old parties collapse, and party systems across the regio

This book offers a novel political-institutional explanation for variation in political polarization, outsider populism, and the fate of democratic regimes acro