Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking a

Opinion Polls and the Media provides the most comprehensive analysis to date on the relationship between the media, opinion polls, and public opinion. Looking a

With engaging new contributions from the major figures in the fields of the media and public opinion The Oxford Handbook of American Public Opinion and the Medi

This is an introduction to modern polling. Focusing primarily on the 1996 US presidential election campaign, scholars and media pollsters address such topics as

This book is about how opinion polls are reported in the media. Opinions polls are not reported in the media as unfiltered numbers, and some opinion polls are n