Online Consumer Psychology addresses many of the issues created by the Internet and goes beyond the topic of advertising and the Web to include topics such as c

First Published in 2012. Routledge is an imprint of Taylor & Francis, an informa company.

Addresses many of the issues created by the Internet and goes beyond the topic of advertising and the web to include topics such as customization, site design,

Social media (e.g., Facebook, LinkedIn, Groupon, Twitter) have changed the way consumers and advertisers behave. It is crucial to understand how consumers think