Learn to manage, grow, and communicate with your online community Online community management is a growing profession and companies are investing in online comm

A new edition of the bestselling social media marketing book Updated to include the latest information on engaging with your community, measuring your efforts,

This book is an in-depth tutorial on how to make communities work to really improve business performance. It covers principles and proven practices that ensure

Technology and economics are transforming business in a completely unexpected way: suddenly, even the largest companies must compete as if they were small, loca

In a world shaped by ongoing digitization and interconnectivity, this book emphasizes the pivotal role of communities in achieving sustained business success. I