Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department st

This book documents and examines the history of technology used by consumers to serve oneself. The telephone’s development as a self-service technology functi

Most marketing scholars implicitly consider independent merchants as conservative and passive actors, and study the modernization of retailing via department st

The Origins of Self explores the role that selfhood plays in defining human society, and each human individual in that society. It considers the genetic and cul

Patented in 1917, Piggly Wiggly was by far the most influential self-service store of the early twentieth century. Before 1940 it was the only self-service chai