To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading

To what extent are the techniques of campaigning and media management critical to the outcome of modern elections? This book brings together a group of leading

Gone are the days of the traditional sales letter. Engaging with global audiences in an increasingly competitive world means that what you say has to be incisiv

In this era of information overload and real-time communication where anyone can publish and broadcast to millions of people with the click of a button, there i

In the 2004 election, 80 percent of those who claimed "moral values" was the most important issue affecting their vote cast their ballots for Bush, as did 63 pe