Newspaper Competition in the Millennium

Newspaper Competition in the Millennium
Author :
Publisher : Nova Publishers
Total Pages : 150
Release :
ISBN-10 : 1594546053
ISBN-13 : 9781594546051
Rating : 4/5 (051 Downloads)

Book Synopsis Newspaper Competition in the Millennium by : Janet A. Bridges

Download or read book Newspaper Competition in the Millennium written by Janet A. Bridges and published by Nova Publishers. This book was released on 2006 with total page 150 pages. Available in PDF, EPUB and Kindle. Book excerpt: Technology in the 21st century has redesigned most editorial jobs and extended the potential reach of any publication, no matter how small . In effect, not only the individual business models but also the overall industry competitive model has changed. No longer confined to serving a physically defined environment, individual newspapers can set their own goals, both for news distribution and for advertising reach, without concern for physical restrictions. And the continual sales of newspaper properties result in mergers, increased clustering and other types of group alliances. The newspaper industry is also affected competitively by employee recruitment and retention, the non-daily market, other news-related media and non-news carriers of advertising. The industry-related technology has in effect exploded, reaching every news medium in some way. Within the framework of the exploding technological environment, the country's economy and changing demographics have created increased challenges for an industry so dependent on advertising revenue and reader reach. This volume explores the competitive issues as they relate to the industry at this time.


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