Handbook of Market Research

Handbook of Market Research
Author :
Publisher : Springer
Total Pages : 0
Release :
ISBN-10 : 3319574116
ISBN-13 : 9783319574110
Rating : 4/5 (110 Downloads)

Book Synopsis Handbook of Market Research by : Christian Homburg

Download or read book Handbook of Market Research written by Christian Homburg and published by Springer. This book was released on 2021-12-03 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal approaches to market research and guide students and practitioners in their real-life applications. Aspects covered include topics on data-related issues, methods, and applications. Data-related topics comprise chapters on experimental design, survey research methods, international market research, panel data fusion, and endogeneity. Method-oriented chapters look at a wide variety of data analysis methods relevant for market research, including chapters on regression, structural equation modeling (SEM), conjoint analysis, and text analysis. Application chapters focus on specific topics relevant for market research such as customer satisfaction, customer retention modeling, return on marketing, and return on price promotions. Each chapter is written by an expert in the field. The presentation of the material seeks to improve the intuitive and technical understanding of the methods covered.


Handbook of Market Research Related Books

Handbook of Market Research
Language: en
Pages: 0
Authors: Christian Homburg
Categories: Business & Economics
Type: BOOK - Published: 2021-12-03 - Publisher: Springer

GET EBOOK

In this handbook, internationally renowned scholars outline the current state-of-the-art of quantitative and qualitative market research. They discuss focal app
New Perspectives in Partial Least Squares and Related Methods
Language: en
Pages: 351
Authors: Herve Abdi
Categories: Mathematics
Type: BOOK - Published: 2013-10-17 - Publisher: Springer Science & Business Media

GET EBOOK

New Perspectives in Partial Least Squares and Related Methods shares original, peer-reviewed research from presentations during the 2012 partial least squares m
Handbook of Partial Least Squares
Language: en
Pages: 791
Authors: Vincenzo Esposito Vinzi
Categories: Mathematics
Type: BOOK - Published: 2010-03-10 - Publisher: Springer Science & Business Media

GET EBOOK

This handbook provides a comprehensive overview of Partial Least Squares (PLS) methods with specific reference to their use in marketing and with a discussion o
Partial Least Squares Path Modeling
Language: en
Pages: 434
Authors: Hengky Latan
Categories: Mathematics
Type: BOOK - Published: 2017-11-03 - Publisher: Springer

GET EBOOK

This edited book presents the recent developments in partial least squares-path modeling (PLS-PM) and provides a comprehensive overview of the current state of
Partial Least Squares Structural Equation Modeling
Language: en
Pages: 243
Authors: Necmi K. Avkiran
Categories: Business & Economics
Type: BOOK - Published: 2018-02-16 - Publisher: Springer

GET EBOOK

This book pulls together robust practices in Partial Least Squares Structural Equation Modeling (PLS-SEM) from other disciplines and shows how they can be used