New Media and Public Relations

New Media and Public Relations
Author :
Publisher : Peter Lang
Total Pages : 492
Release :
ISBN-10 : 0820488011
ISBN-13 : 9780820488011
Rating : 4/5 (011 Downloads)

Book Synopsis New Media and Public Relations by : Sandra C. Duhé

Download or read book New Media and Public Relations written by Sandra C. Duhé and published by Peter Lang. This book was released on 2007 with total page 492 pages. Available in PDF, EPUB and Kindle. Book excerpt: From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived and carried out. New Media and Public Relations charts this exciting new territory with real-life case studies that explore some of the ways new media practices challenge and expand conventional thinking in public relations. This comprehensive new volume charts the leading edge of public relations research, drawing on insights from both scholars and practitioners to question outdated models, discuss emerging trends, and provide numerous examples of how organizations navigate the uncertainties of building mediated relationships. Global in scope and exploratory in nature, New Media and Public Relations is an indispensable reference for contemporary research and practice in the field, and essential reading for undergraduate and graduate students in public relations and mediated communication.


New Media and Public Relations Related Books

New Media and Public Relations
Language: en
Pages: 492
Authors: Sandra C. Duhé
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Peter Lang

GET EBOOK

From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
Sport Public Relations
Language: en
Pages: 289
Authors: G. Clayton Stoldt
Categories: Business & Economics
Type: BOOK - Published: 2021 - Publisher: Human Kinetics Publishers

GET EBOOK

"The text provides students and professionals with an understanding of all aspects of sport public relations, framing its discussion in terms of a managerial an
Cases in Public Relations Management
Language: en
Pages: 750
Authors: Patricia Swann
Categories: Business & Economics
Type: BOOK - Published: 2014-02-18 - Publisher: Routledge

GET EBOOK

Developed for advanced students in public relations, Cases in Public Relations Management uses recent cases in public relations that had outcomes varying from e
Primer of Public Relations Research, Third Edition
Language: en
Pages: 417
Authors: Don W. Stacks
Categories: Business & Economics
Type: BOOK - Published: 2016-11-23 - Publisher: Guilford Publications

GET EBOOK

Thousands of public relations (PR) students and professionals have relied on this authoritative text to understand the key role of research in planning and eval
EFFECTIVE PUBLIC RELATIONS AND MEDIA STRATEGY, THIRD EDITION
Language: en
Pages: 600
Authors: REDDI, C.V. NARASIMHA
Categories: Business & Economics
Type: BOOK - Published: 2019-09-01 - Publisher: PHI Learning Pvt. Ltd.

GET EBOOK

The author with over five decades of professional and academic experience has considerably revised and updated every chapter of the book to present, contemporar