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Type: BOOK - Published: 2007 - Publisher: Peter Lang
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Type: BOOK - Published: 2012 - Publisher: Pearson Education
This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Language: en
Pages: 234
Pages: 234
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge
Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela
Language: en
Pages: 152
Pages: 152
Type: BOOK - Published: 2014-11-18 - Publisher: Bloomsbury Publishing
Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two
Language: en
Pages: 572
Pages: 572
Type: BOOK - Published: 2020-08-07 - Publisher: IGI Global
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.