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New Media and Public Relations
Language: en
Pages: 492
Authors: Sandra C. Duhé
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Peter Lang

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From Web sites to wikis, from podcasts to blogs, Internet-based communication technologies are changing the way today's public relations campaigns are conceived
Social Media and Public Relations
Language: en
Pages: 177
Authors: Deirdre Breakenridge
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Pearson Education

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This title, by social marketing pioneer Deirdre Breakenridge, teaches and demonstrates the eight new skills and mindsets PR/marketing pros need to build brands
Social Media and Public Relations
Language: en
Pages: 234
Authors: Judy Motion
Categories: Business & Economics
Type: BOOK - Published: 2015-11-19 - Publisher: Routledge

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Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public rela
Journalism and PR
Language: en
Pages: 152
Authors: John Lloyd
Categories: Social Science
Type: BOOK - Published: 2014-11-18 - Publisher: Bloomsbury Publishing

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Public relations and journalism have had a difficult relationship for over a century, characterised by mutual dependence and - often - mutual distrust. The two
Handbook of Research on New Media Applications in Public Relations and Advertising
Language: en
Pages: 572
Authors: Esiyok, Elif
Categories: Business & Economics
Type: BOOK - Published: 2020-08-07 - Publisher: IGI Global

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As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.