Persuasion: The Hidden Forces That Influence Negotiations represents the first book of its kind to package and present persuasion principles in an innovative, i

How to be more persuasive and successful in negotiations: the science of winning people over with a fair and cooperative attitude. Scientific research shows tha

In an age when managers can no longer rely on formal power, persuading people is more important than ever. Persuasion is a process of learning from colleagues a

Through his Persuasion Institute, Kurt Mortensen has sought out and studied the Persuasion IQ (PQ) of the world’s top influencers. Now, in this game-changing

In the information age, where the contest of ideas is paramount, being able to get others to accept your idea is what counts between success and failure. Yet th