The marketing world is transforming in this era of unprecedented technological advancement, changing consumer tastes, and evolving social norms. As information

"The major goal of this book is to offer a thorough knowledge of the quickly changing consumer environment in the digital era. It seeks to shed light on how cus

In today's fast-paced global marketplace, businesses grapple with the relentless demand for innovation in marketing strategies. The landscape is ever-evolving,

In the ever-evolving landscape of digital innovation, businesses grapple with the challenge of deciphering dynamic consumer behavior. AI Impacts in Digital Cons