This book introduces researchers, students and the general public to an intriguing phenomenon at the intersection of diverse fields: national branding. In parti

"Following the success of its predecessor, the second edition updates and broadens the scope from ""country image"" to ""place branding."" Many new studies have

This edited collection draws upon interdisciplinary research to explore new dimensions in the politics of image and aid. While development communication and pub

Emphasizing the role of documentary in shaping a nation-state’s image, demonstrating social development and promoting cultural exchanges, this book examines t