Related Books
Language: en
Pages: 240
Pages: 240
Type: BOOK - Published: 2020-04-29 - Publisher: Routledge
This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Language: en
Pages: 259
Pages: 259
Type: BOOK - Published: 2015-08-27 - Publisher: Routledge
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice
Language: en
Pages: 261
Pages: 261
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge
Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
Language: en
Pages: 300
Pages: 300
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books
A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Language: en
Pages: 383
Pages: 383
Type: BOOK - Published: 2021-06-18 - Publisher: IGI Global
By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a