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Nation-branding in Practice
Language: en
Pages: 240
Authors: Kristin Anabel Eggeling
Categories: Political Science
Type: BOOK - Published: 2020-04-29 - Publisher: Routledge

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This book investigates the political implications of country promotion through practices of ‘nation-branding’ by drawing on contemporary examples from the s
Nation Branding
Language: en
Pages: 259
Authors: Keith Dinnie
Categories: Business & Economics
Type: BOOK - Published: 2015-08-27 - Publisher: Routledge

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Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice
Nation branding
Language: en
Pages: 261
Authors: Keith Dinnie
Categories: Business & Economics
Type: BOOK - Published: 2010-05-14 - Publisher: Routledge

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Nation Branding: Concepts, Issues, Practice is a comprehensive and exciting text that demonstrates why nations are embracing the principles of brand management.
Nation Branding in Modern History
Language: en
Pages: 300
Authors: Carolin Viktorin
Categories: History
Type: BOOK - Published: 2018-08-24 - Publisher: Berghahn Books

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A recent coinage within international relations, “nation branding” designates the process of highlighting a country’s positive characteristics for promoti
Handbook of Research on Future Policies and Strategies for Nation Branding
Language: en
Pages: 383
Authors: Pistikou, Victoria
Categories: Business & Economics
Type: BOOK - Published: 2021-06-18 - Publisher: IGI Global

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By taking corporate marketing concepts and applying it to countries, “nation branding” is a way for these regions to enhance their reputations and project a