The impact of public narratives has been so broad (including effects on beliefs and behavior but extending beyond to emotion and personality), that the stakehol

From Nobel Prize–winning economist and New York Times bestselling author Robert Shiller, a groundbreaking account of how stories help drive economic events—

This book illustrates the link that unites memory, thought, and narration, and explores how the act of telling helps people to understand themselves and others.

Conquer your fear, achieve your potential, and make a positive difference in the lives of everyone around you Whether you’re running a business, building a ca

Introduction -- Ideology as narrative -- When skepticism became public -- Skeptics without borders -- Unpacking the genetic meta-narrative -- The social constru