This casebook demonstrates that the future of global business lies in how well the multinational landscape is charted and how the importance of Asian market lea

The period of economic decline during the 1990s produced a wave of studies focusing on the failure of Japanese management according to western criteria. Yet Jap

Multinational Management: A Strategic Approach uses strategy as its unifying theme to explore the global economy and the impact of managerial decisions. By exam

In contemporary economies, businesses must consistently make strides to remain competitive and profitable at both national and international levels. Unlike in t

How multinational companies can use digital technology to compete in a world where business is driven by the forces of both globalization and deglobalization. D