Multimodal Metaphor

Multimodal Metaphor
Author :
Publisher : Walter de Gruyter
Total Pages : 487
Release :
ISBN-10 : 9783110205152
ISBN-13 : 3110205157
Rating : 4/5 (157 Downloads)
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Book Synopsis Multimodal Metaphor by : Charles Forceville

Download or read book Multimodal Metaphor written by Charles Forceville and published by Walter de Gruyter. This book was released on 2009 with total page 487 pages. Available in PDF, EPUB and Kindle. Book excerpt: Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include ad


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Successful communication requires optimal relevance to a target audience. Relevance theory (RT) provides an excellent model based on this insight, but the impac