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Cross-border business transactions have become increasingly important due to new norms of conducting business. Cross-border business has led to the emergence of
Research Anthology on Macroeconomics and the Achievement of Global Stability
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The COVID-19 pandemic has shocked economies around the world and created an era of global instability. As the pandemic comes to a close, it is essential to exam
Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations
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Gaming is increasingly prevalent in our society and everyday lives as a form of leisure or competition. The typical aim of gaming is to gain a pleasant experien
Impact of Digital Transformation on the Development of New Business Models and Consumer Experience
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In a highly competitive market, digital transformation with internet of things, artificial intelligence, and other innovative technological trends are elements
Antecedents and Outcomes of Employee-Based Brand Equity
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Branding and human capital are considered a firm’s most important assets, and the development of these intangible assets is a particularly challenging and imp