​This volume includes the full proceedings from the 1998 Multicultural Marketing Conference held in Montreal, Canada. The focus of the conference and the encl

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has

Because American consumers transmigrate between social identities in expressing their values and affiliations, marketers must apply transcultural marketing meth

"This book offers articles focused on key issues concerning the development, design, and analysis of global IT"--Provided by publisher.