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Motives for Metaphor in Scientific and Technical Communication
Language: en
Pages: 189
Authors: Timothy Giles
Categories: Psychology
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

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Examination of the work of scientific icons-Newton, Descartes, and others-reveals the metaphors and analogies that directed their research and explain their dis
Motives for Metaphor in Scientific and Technical Communication
Language: en
Pages:
Authors: Timothy D. Giles
Categories: TECHNOLOGY & ENGINEERING
Type: BOOK - Published: 2017 - Publisher:

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Encyclopedia of Science and Technology Communication
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Categories: Language Arts & Disciplines
Type: BOOK - Published: 2010-07-14 - Publisher: SAGE

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The explosion of scientific information is exacerbating the information gap between richer/poorer, educated/less-educated publics. The proliferation of media te
Teaching Intercultural Rhetoric and Technical Communication
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Pages: 273
Authors: Barry Thatcher
Categories: Psychology
Type: BOOK - Published: 2017-03-02 - Publisher: Routledge

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In today's integrated global economy, technical communicators often collaborate in international production teams, work with experts in overseas subject matter,
How Metaphors Guide, Teach and Popularize Science
Language: en
Pages: 340
Authors: Anke Beger
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2020-04-22 - Publisher: John Benjamins Publishing Company

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Metaphors are essential to scientists themselves and strongly influence science communication. Through careful analyses of metaphors actually used in science te