Why don't investors follow the obvious rule of "Buy Low, Sell High"? How can so many investors be wrong at the same time? Why are even experts and professional

Drawing on the latest scientific research, Jason Zweig shows what happens in your brain when you think about money and tells investors how to take practical, si

Completely redesigned for 1998, this book visually teaches the fundamentals of money and finance by using illustrations, charts, anecdotes, and stories.

Perfect for readers of How God Changes Your Brain, two researchers present over thirty brain exercises to help readers generate happiness and success, in busine

Introduces important new findings in psychology to demonstrate why most investment strategies are flawed, outlining atypical strategies designed to prevent over