Understanding and Evaluating Research: A Critical Guide shows students how to be critical consumers of research and to appreciate the power of methodology as it

Quantitative and Statistical Research Methods This user-friendly textbook teaches students to understand and apply procedural steps in completing quantitative s

This book addresses the needs of researchers who want to conduct surveys online. Issues discussed include sampling from online populations, developing online an

If you are a manager who receives the results of any data analyst’s work to help with your decision-making, this book is for you. Anyone playing a role in the

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