The mass media, press and television have always been central in the formation of corporate identity and the promotion of business image and reputation. This vo

Public relations has been swift to grasp social media, yet its impact on public relations practice remains relatively unexplored. This book focusses on a way of

An understanding of identity is fundamental to a complete understanding of organizational life. While conventional management textbooks nod to in-groups, cohesi

The question “who am I?” represents one of the key challenges of contemporary life in a globalized world. For most of us, organizations play a key role in a

How do people identify with organizations? What role does organizational identity play in organizational strategy? Identity in Organizations investigates the fu