Download or read book Media Knowledge written by James Schwoch and published by SUNY Press. This book was released on 1992-03-02 with total page 212 pages. Available in PDF, EPUB and Kindle. Book excerpt: This book calls for a way of reading and responding to the media culture that is more than passive reception. It argues for the fostering of critical citizenship as the key to engaging, debating, and ultimately reconstructing the concepts and beliefs society brings to bear upon popular culture. The authors analyze contemporary media culture, including television news and dramatic programming, advertising, Hollywood film, and discuss the relationships between technology, culture, and society.