Mathematical Models of Distribution Channels

Mathematical Models of Distribution Channels
Author :
Publisher : Springer Science & Business Media
Total Pages : 590
Release :
ISBN-10 : 9780387227900
ISBN-13 : 0387227903
Rating : 4/5 (903 Downloads)

Book Synopsis Mathematical Models of Distribution Channels by : Charles A. Ingene

Download or read book Mathematical Models of Distribution Channels written by Charles A. Ingene and published by Springer Science & Business Media. This book was released on 2006-01-27 with total page 590 pages. Available in PDF, EPUB and Kindle. Book excerpt: Mathematical Models of Distribution Channels identifies eight "Channel Myths" that characterize almost all analytical research on distribution channels. The authors prove that models that incorporate one or more Channel Myths generate distorted conclusions; they also develop a methodology that will enable researchers to avoid falling under the influence of any Channel Myth.


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