Mastering the Case Analysis
Author | : Alexander Chernev |
Publisher | : |
Total Pages | : 0 |
Release | : 2006 |
ISBN-10 | : 0976306174 |
ISBN-13 | : 9780976306177 |
Rating | : 4/5 (177 Downloads) |
Download or read book Mastering the Case Analysis written by Alexander Chernev and published by . This book was released on 2006 with total page 0 pages. Available in PDF, EPUB and Kindle. Book excerpt: Written by one of the top professors at Northwestern's Kellogg School of Management, Mastering the Case Analysis offers a systematic approach to analyzing business cases typically given in MBA job interviews. An overdue and much-needed aid to support students' preparation for case interviews, this book introduces an integrative framework for analyzing business problems and offers a detailed overview of the essential methods and concepts used in case analysis.