Mass Communication Theories: Explaining Origins, Processes, and Effects explores mass communication theories within the social and cultural context that influen

Providing leading-edge perspectives on the legacy theories of mass media and society, this collection advances the foundational theories of mass communications,

The Handbook of Media and Mass Communication Theory presents a comprehensive collection of original essays that focus on all aspects of current and classic theo

McQuail's Mass Communication Theory has been the benchmark for studying mass communication theory for more than 25 years. It remains the most authoritative and