Download or read book Marketing's 10 Deadly Sins (and How to Avoid Them) written by James H. Drummond and published by Infinity Publishing. This book was released on 2004-09 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Learn effective strategies to succeed in today's highly competitive marketplace. Through examples and case studies the author demonstrates that much of the money spent on "marketing activity" is wasted and fails to attract customers.