Today, diversity is the default, not the exception. "Minorities" are already the majority in some of the biggest cities in the United States, and demographers p

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Increase your market share by including every customer in the conversation America and demographics in America continue to change dramatically with the populati

A globalization process epitomised by historically large cross-border population movements with rapidly improving networking and communication technologies, has

The globalization of marketing has brought about an interesting paradox: as the discipline becomes more global, the need to understand cultural differences beco