The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of hi

The role of the film marketer is both vital and challenging. Promotion is one of the industry’s biggest costs, with the campaign of a large film costing up to