The author goes right to the source and provides data, quotes, and insights from high profile industry professionals and information on market research that the

Creative strategy -- Market research -- Paid media advertising -- Promotional tie-ins and product placement -- Licensed merchandise -- Publicity -- Distribution

While Hollywood executives spend millions of dollars making movies, even more money is poured into selling those films to the public. In the third edition of hi

Ever notice that all watch ads show 10:10 as the time? Or that all fast-food restaurants use red or yellow in their logos? Or that certain stores are always hav