Marketing Through Turbulent Times

Marketing Through Turbulent Times
Author :
Publisher : Springer
Total Pages : 186
Release :
ISBN-10 : 9780230251182
ISBN-13 : 0230251188
Rating : 4/5 (188 Downloads)

Book Synopsis Marketing Through Turbulent Times by : Jenny Darroch

Download or read book Marketing Through Turbulent Times written by Jenny Darroch and published by Springer. This book was released on 2009-10-23 with total page 186 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing Through Turbulent Times offers a range of tools, principles and approaches for decision makers who want to lead their organization toward a robust future by ensuring that their marketing strategies are not only relevant for today's difficult environment but will also lay the foundation for innovative growth opportunities.


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