This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to dif

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr

Since the sudden opening of the markets in Central and Eastern Europe (CEE) in 1989, there has been a growing need to investigate the fundamental changes occurr

The Central and Eastern European Markets covers a variety of business topics dealing with Central and Eastern Europe and offers a unique picture of these new ma

This title was first published in 2001. Successful international marketing requires the development and implementation of marketing strategies responsive to dif