The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketi

Essentials of Marketing Research takes an applied approach to the fundamentals of marketing research by providing examples from the business world of marketing

Get the tools you need for effective market research—including Internet surveys! The Marketing Research Guide: Second Edition is the newest edition of the Haw

The purpose of Marketing Research for Managers is to enable managers to become more informed research users and buyers. The more managers know about how marketi