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Marketing is about placing a new product or service into the market. Projects are about delivering new products and services. The merger of these two fields hol
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CIM Coursebook: Project Management in Marketing
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Butterworth-Heinemann’s CIM Coursebooks have been designed to match the syllabus and learning outcomes of our new qualifications and should be useful aids in
Advanced Project Portfolio Management and the PMO
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Advanced Project Portfolio Management is a comprehensive book which presents a roadmap for the achievement of high value enterprise strategies and superior proj
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Featuring contributions from more than 20 distinguished executives and subject matter experts, this unique reference challenges various traditional approaches a