A guiding principle in creating Political Marketing has been to examine the ways in which culture, politics, and society interrelate in the field of political m

Political Marketing in the United States explores how politicians and parties utilize marketing concepts and tools, providing an up-to-date and broad overview o

The potential of radio, television and more recently cable to serve as this country's electronic soapbox has long been recognized. Yet, during every election pe

Bruce I. Newman tells us briskly, firmly what our instincts also tell us: We are mass marketing images rather than providing real leadership. --Paul Simon, Form

WINNER OF THE LIONEL GELBER PRIZE A NEW YORK TIMES NOTABLE BOOK OF 2018 ONE OF THE ECONOMIST'S BOOKS OF THE YEAR A NEW YORK TIMES CRITICS' TOP BOOK "An intellig