Marketing Perspectives develops beyond the core concepts of marketing to introduce important points of view on contemporary marketing.This book also offers some

What fuels capitalism and what stops it from collapsing? Does marketing communications support and sustain the economic and political status quo? This book is n

Describes the impact of social media on marketing strategies, discussing such topics as changes in branding and customer service, integrating social media with

This book presents a new era where the main force for social change, research, education, economic betterment, and even employee happiness is the global enterpr

Viewing Europe as the centre of intercultural confrontation with its own set of subcultures, Cross-Cultural Marketing analyses the cultural comparison between E