What business is your company really in? That's a question all executives should all ask before demand for their firm's products or services dwindles. In Market

NEW from the bestselling HBR’s 10 Must Reads series. Stop pushing products—and start cultivating relationships with the right customers. If you read nothing

A unique approach to the marketing/ management concept discusses product and marketing objectives, the relationship between client and supplier, the industriali

Theodore Levitt’s 1960 article “Marketing Myopia” is a business classic that earned its author the nickname “the father of modern marketing”. It is al