Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful

Fun and easy to read, this marketing and promotion guide offers you the "big picture" of how best to spend your limited funds and energy to create a successful

Concise, how-to case studies from practicing public, school, academic, and special librarians provide proven strategies to improve brand management, campaign or

Today’s libraries need to market their resources and services more than ever. Libraries can strengthen their relationships with their users and gain new audie

In Marketing Today’s Academic Library, Brian Mathews uses his vast experience to speak directly to the academic library practitioner about matching services w