Marketing Machine: The Secret History of the Future of Marketing (ROI)

Marketing Machine: The Secret History of the Future of Marketing (ROI)
Author :
Publisher : Lulu.com
Total Pages : 228
Release :
ISBN-10 : 9781483489216
ISBN-13 : 1483489213
Rating : 4/5 (213 Downloads)

Book Synopsis Marketing Machine: The Secret History of the Future of Marketing (ROI) by : Guy R. Powell

Download or read book Marketing Machine: The Secret History of the Future of Marketing (ROI) written by Guy R. Powell and published by Lulu.com. This book was released on 2018-09-10 with total page 228 pages. Available in PDF, EPUB and Kindle. Book excerpt: Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't what you'd like it to be, if your consumer's purchase cycle is complex or long lasting, or if your products and services don't lend themselves to being purchased online, you already know it's not that easy. Guy R. Powell, founder and president of ProRelevant, explores four critical dimensions that businesses must master to become best in class and stay best in class: - needs to be a machine. - needs to be agile. - needs to be prepared for the future. - must own the future. As marketing expands in complexity with more and more online and offline media choices, marketers must still deliver the highest revenue for the least cost with the highest level of certainty. Build the right measurement infrastructure and leverage the best information possible to profitably grow your business with Marketing Machine.


Marketing Machine: The Secret History of the Future of Marketing (ROI) Related Books

Marketing Machine: The Secret History of the Future of Marketing (ROI)
Language: en
Pages: 228
Authors: Guy R. Powell
Categories: Business & Economics
Type: BOOK - Published: 2018-09-10 - Publisher: Lulu.com

GET EBOOK

Marketing should be as simple as putting money into the marketing side of the machine and watching revenue spurt out the other side. But if your brand isn't wha
An Audience of One: Drive Superior Results by Making the Radical Shift from Mass Marketing to One-to-One Marketing
Language: en
Pages: 315
Authors: Jamie Turner
Categories: Business & Economics
Type: BOOK - Published: 2021-09-28 - Publisher: McGraw Hill Professional

GET EBOOK

The breakthrough marketing strategy today’s leading companies are using to change consumer behavior and drive revenue to the bottom line One-to-one marketing
Marketing Calculator
Language: en
Pages: 304
Authors: Guy R. Powell
Categories: Business & Economics
Type: BOOK - Published: 2008-09-29 - Publisher: John Wiley & Sons

GET EBOOK

This book uncovers the components of driving increased marketing effectiveness and can be applied to just about every industry and marketing challenge. It demys
ROI of Social Media
Language: en
Pages: 192
Authors: Guy Powell
Categories: Business & Economics
Type: BOOK - Published: 2011-02-18 - Publisher: John Wiley & Sons

GET EBOOK

How to Improve the Return on Your Social Marketing Investment This book more than adequately covers this increasingly important topic, as social media begins to
The Secret History of Home Economics: How Trailblazing Women Harnessed the Power of Home and Changed the Way We Live
Language: en
Pages: 326
Authors: Danielle Dreilinger
Categories: History
Type: BOOK - Published: 2021-05-04 - Publisher: W. W. Norton & Company

GET EBOOK

The surprising, often fiercely feminist, always fascinating, yet barely known, history of home economics. The term “home economics” may conjure traumatic me